Fifth Third Bank

East & Westbrook Construction served as the General Contractor and successfully delivered a 2,400-square-foot wood-frame Fifth Third Bank branch on a fully developed one-acre site in Murfreesboro, TN. This branch represents one of 65 new Fifth Third Bank locations scheduled to open nationwide in 2025[AT1] ,underscoring the institution’s continued investment in expanding its retail footprint in key markets. The project scope included full site development and execution of a complete plan/spec build. East & Westbrook delivered a turnkey, build-to-suit facility that meets Fifth Third’s operational standards and brand requirements. Key site features included a bio-retention pond to support stormwater management and sustainable site performance. While East & Westbrook managed all aspects of construction and site development, Fifth Third coordinated FF&E and specialized banking equipment to support branch operations.

Mindset + Action = Results

This year, we brought the Summit closer to home. The event was held at the YMCA in Buckner, KY, a facility built by East & Westbrook. In fact, our CEO, Jonathan Westbrook, helped build this very project years ago as a young worker in the field. Standing in a building that reflects both our company’s craftsmanship and our leadership’s roots in hands-on construction made this year’s message even more meaningful.

The 2026 theme challenged our team to think differently. Instead of focusing on working harder or simply pushing through, we emphasized using what we already know, our training, our experience, our skills, and our commitment to getting everyone home safe after every project. Mindset is about how we think. Through high-energy videos and testimonials from field team members, the morning session reinforced that mindset isn’t abstract; it’s practical. It shapes real-time decisions and sets the tone for the day.  

From Mindset to Action

Of course, mindset alone isn’t enough. Action is where belief becomes behavior. During the Summit, Jonathan acknowledged team members for Good Catch reports, those proactive moments when someone identifies and corrects a potential hazard before it becomes an incident. These stories, shared through powerful video segments and heartfelt reflections, demonstrate how intentional actions protect lives. When mindset and action align, safety isn’t reactive, it’s preventive. 

Recognizing Results.
We then focused on celebrating what happens when the formula works. We honored Core Value Award recipients and Good Catch Award winners, recognizing individuals who exemplify our culture. Team members gathered for a group photo, a powerful reminder that safety is a collective effort. Then we looked at the numbers.

2025 vs. 2024 Safety Performance
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Our results show measurable improvement across key categories:
Vehicle Damage: 34 → 15
Property Damage: 31 → 28
Utility Damage: 9 → 1
First Aid Incidents: 12 → 11
Notice Only Incidents: 26 → 7
Recordable Incidents: 2 → 2

The significant reduction in vehicle damage, utility damage, and notice-only incidents reflects intentional improvement. While recordable incidents held steady, our commitment to zero remains unchanged. Results like these don’t happen by accident. They happen when individuals choose the right mindset and follow it with decisive action. 

Looking Ahead: The Future of M+A=R

As Jonathan closed the Summit, he reminded the team that this formula extends beyond safety and construction. Mindset + Action = Results applies to professional growth, leadership development, client relationships, and personal life. It’s not about exerting more effort; it’s about applying the right effort in the right way. The final hype video sent the team out energized, unified, and focused on the year ahead. When we think differently, act intentionally, and hold ourselves accountable, the results follow. At E&W, our commitment to safety remains clear: Everyone goes home safely at the end of every day. In 2026, we’ll continue proving that with the right mindset and the right actions, the right results are inevitable.